Colorful and gritty past: Colfax Avenue is well-recognized historically as one of Denver’s toughest streets. Challenges with crime, prostitution, drugs and homelessness have created image problems that at one time made the avenue a place many people were not comfortable visiting. The Bluebird District has succeeded in overcoming many of these challenges, creating an environment that welcomes populations of families and neighbors during the day and draws visitors to the entertainment destinations during the evening.
The Bluebird District: The name “Bluebird District” has gained tremendous recognition since its inception a few years ago, after the historic Bluebird Theatre that anchors the district. Survey results confirm that the Bluebird District name has established itself as one of the most recognizable on Colfax, with nearly 70% of respondents noting it as the most familiar among a list of other Colfax neighborhood names.
Eclectic business and entertainment district: It’s the independent and unique concepts that have found a home on the Bluebird District and together they’ve created an eclectic mix that attracts individuals interested in a variety of goods to the Bluebird blocks. Hooked on Colfax, Atomic Cowboy, Babooshka salon and GroundSwell Gallery are the most recent additions to long-time indies Goosetown Tavern, Collins’ Bicycles, and Colfax Guitar Shop. Together, they offer a mix of services and goods that keep the Bluebird District buzzing day and night.
Edgy meets entrepreneurial: The business concepts that “work” in the Bluebird District aren’t the cookie-cutter concepts you’ll find in some business districts. These are sometimes edgy, sometimes artsy, usually funky concepts that all have a common thread – they’re succeeding because of an incredibly strong entrepreneurial support network that exists.
Independent meets community: There is a lot of individualism in the businesses and ideas that have brought the Bluebird District to life, but the true lifeblood behind the District’s success is the tremendous community network of business owners, property owners and neighborhoods that surround the commercial core of the district.